Here's why...
Your sales page is the catalyst of your entire online business.
Nearly everything else you do (such as a podcast interview, social media posts, etc…) is bringing people to your sales page.
By HyperOptimizing it, you are creating the best possible asset for your business. It may appear granular and ‘nitpicky’ at first, but when the marginal increases in conversions are added up, it can be the difference between your business breaking even... or being able to scale to wildly profitable.
